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Sr. Marketing Manager



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Pos. Type

Full Time Regular

Location : Street

1000 E Hanes Mill Road

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The Senior Manager, Marketing- Panties, Mid-Tier develops and oversees marketing strategies and tactics to support the sales and profit goals and drive brand equity for HBI’s portfolio of the panties brands. Incumbent interacts with multiple outside agencies and with others in various departments to direct and coordinate implementation of the marketing strategies and tactics he/ she devises. Position reports to VP/ GM Female Underwear.


  • Develop marketing strategies to drive sales, growth and brand equity for our portfolio of leading apparel brands including Hanes, Bali, Maidenform and Playtex. 
  • Coordinate the activities of multiple crossfunctional groups including CMG, Design, Intimates Marketing and Merchandising to ensure alignment across bras/panties.  Also work with agencies to develop highly integrated and effective brand marketing plans. 
  • Primary activities include portfolio management, leading product/marketing strategies, strategy development to deliver profitable topline sales growth and share gains.
  • Manage brand budgets including OPC planning and monthly budget reporting.


Minimum Education and Experience Required:

  • Four year college degree, and 6- 8 years marketing experience; MBA strongly preferred.
  • Brand management, marketing communications and agency management experience are a plus.
  • Ability to manage multiple deadlines is essential, as are strong communications skills.
  • Excellent leadership and strong communications/interpersonal skills and a high level of personal performance are necessary to drive key initiatives
  • The successful candidate will be highly collaborative and thrive in a fast-paced work environment: a team player with impeccable business ethics and a positive attitude.


To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status


EOE/AA: Minorities/Females/Veterans/Disabled

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:  

Telephone: 877.999.5553


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